Champagne Castelnau is adding an Extra Brut to its range in response to growing demand for ultra-dry styles of fizz.
“Champagne Castelnau Extra Brut increases our offer to customers with a style that we know many consumers are looking for and I expect it to make a significant contribution to the brand’s ever growing position in the UK market,” said head of Castelnau Wine Agencies Keith Isaac MW on a growing trend for lower and zero dosage Champagnes.
In keeping with Champagne Castelnau’s signature style of long lees ageing, the new Extra Brut is matured on its lees for seven years, and is made from a blend of 45% Chardonnay, 10% Pinot Noir and 45% Pinot Meunier, of which 20% is reserve wines.
“Adding an Extra Brut to our customer offer makes complete sense and fits perfectly with our strategy due to its contemporary appeal,” said managing director of Champagne Castelnau, Pascal Prudhomme.
“With a dosage of 2 grams per litre, our Extra Brut is perfect either as an aperitif or for food-matching. This new style in our range gives us additional possibilities to communicate with consumers about the different occasions on which to enjoy our Champagnes.”
Champagne Castelnau Extra Brut will be available to UK customers from this month via Castelnau Wine Agencies and comes dressed in the Champagne house’s new packaging, launched by the brand last year, with an RRP of £35.
